It is surrounded by and operates in a larger context. This context is called the Macro Environment. It consists of all the forces that shape opportunities, but also pose threats to the company.
It is a tool with which a picture of the external macro environment where a given organisation is active can be obtained.
Insight into the external environement of an organisation is of importance in order to effectively make use of the opportunities and threats caused by the landscape wherein a business operates.
Adjusting strategic policy based on the findings from DESTEP Analysis enables a business to succesfully become active in its environment. By analysing these factors, one gets a picture of the landscape wherein a business operates.
The analysis constitutes a part of the external analysis and is a component of the Situation Analysis and the marketing plan.
Insight into the external environement of an organisation is important for effectively making use of the opportunities and threats caused by the landscape wherein a business operates.
With the DESTEP Analysis, the macro-environment variables over which a business exerts no direct influence, such as ageing population in the Netherlands, are analysed. A business can not change these factors, but can quite effectively respond to by adjusting the strategic policy accordingly. Demographic Demographic factors are characteristics of the population Economic Economic factors are characteristics that describe the economy Social-cultural Social-cultural factors are characteristics of the culture and customes Technological Technological factors are characteristics of the development Ecological Ecological factors are characteristics of the physical environment Political-judicial Political-judicial factors are characteristics of government decisions DESTEP examples: Thoroughly describe the current situation and make a prediction for the future based on that.
By describing the thing in the past that is taken as the starting point and by contrasting it against the changes and current developments, strategic options can be developed in a later stage of the marketing plan. Deliberate on different cases for each factor that influence the organisation and focus trying to find it!
An oft-made mistake at analysing the environment is describing non-relevant factors. Not all information found is influential upon the marketing plan. End with a summary of concrete characteristics.
This is an input for the SWOT and the choice of strategy. Marketing Implications The DESTEP Analysis is a marketing tool with which research can be done easily on which way can an organisation effectively respond to its environment.
It is up to the marketer to devise a good adjustment on this.Oct 18, · What is the DESTEP Analysis? The DESTEP Analysis provides more information about the Macro-economic factors. DESTEP is an acronym that stands for: Demographic, Economic, Social, Technological, Ecological and Political (elements).
Read more about this powerful marketing analysis. The Netherlands is the second country in the world with Ratings: Whereas SWOT Analysis starts with an internal analysis, the TOWS Matrix starts the other way around, with an external environment analysis; the threats and opportunities are examined first..
From that standpoint, an organisation gets a clear picture of its environment and the opportunity to think about strategy and what direction the .
It is a part of the external analysis when conducting a strategic analysis or doing market research, and gives an overview of the different macro environmental factors that the company has to take into consideration.
This analysis of the external environment will lead to the identification of a. Apr 16, · Netherlands PESTLE Analysis Louise Musial. How to do a PEST and PESTLE Analysis for Your Environmental Scan and Strategic School system in The Netherlands - .
Destep Netherlands. DESTEP--ECONOMIC The Kingdom of the Netherlands has not only a heavy reliance on foreign trade and prosperity, but also the open economy. It is famous in the world because of its stable labor relations, moderate unemployment and inflation, a huge current account surplus, as well as an important role of European transportation hub.
The Macro Environment – Six Forces in the Environment of a Business The company is not alone in doing business. It is surrounded by and operates in a larger context.